New Home Notebook

http://www.youtube.com/watch?v=mZotM1GOpLc Ryland Homes  works together with Brook Furniture Rental to furnish some of Ryland’s  Gilberts Town Center  models to enable home buyers to visualize ways in which the flexible and open floor plans can suit their lifestyle. The cost of owning a new home at Gilberts Town Center compares favorably with the cost of renting a similar home. Located in [...]

http://www.youtube.com/watch?v=z8ZV5YtyhPI The  Belden-Stratford, a Beaux Arts landmark opposite the Lincoln Park Conservatory, are known as a hotel and the home of outstanding restaurants,  L2O and Mon Ami Gabi . Recently with the change in ownership, The Belden-Stratford has transitioned  itself into a luxury rental building that offers updated common areas and amenities while still retaining their historic character. To complement [...]

http://www.youtube.com/watch?v=HUP6E_se6Ig In an attempt to attract buyers in today’s challenging marketplace, the owners of 2000 Parkview Dr in South Holland decided to hire the services of Margaret Gehr from  Chicagoland Home Staging  to make the home more appealing from the nearly bare rooms of their large 4 bedroom, 4 bath home. Gehr formulated a plan to use the remaining furniture in [...]

http://www.youtube.com/watch?v=SUezPSDXz1A Brook Furniture Rental introduces home staging,  a relatively new concept in the real estate market where furniture are placed strategically to elevate the space and accents of the home. Cortney DeArmond of Brook Furniture Rental staged a formerly bare, loft-like 2-bedroom, 2-bath condo in  Unit 513 at 909 W Washington   for listing broker Nicholas Apostal of Coldwell Banker’s Apostal Group . The addition [...]

http://www.youtube.com/watch?v=EhUkZCnxFbs Chicago’s Loop is a feast of landmarks. Some standing as they always have, others reincarnated. The Randolph Tower City Apartments is probably better known as the former  Steuben Club Building . Its near-riotous terra cotta ornamentation stands out. But from the inside the building’s lobby is another wow. Take the video tour of some one and two bedroom [...]

http://www.youtube.com/watch?v=aOhNUzE2ISM The real estate axiom says location is everything. But when making the sale, presentation is all. Model homes, model condos or apartment guest suites need staging – furniture and décor to illustrate the possibilities. Subject of the above video in Chicago’s South Loop , the new Lofts at Roosevelt Collection is an example of targeted, budgeted and quick [...]

http://www.youtube.com/watch?v=nunKknn3lRQ&feature=youtu.be Brook Furniture Rental , and Naperville-based Simply Staging , recently worked with Ryan Hill real estate agent Tonia DeWaele and builder Frank Miulli to transform a newly-built luxury home at 3 Baker Ln in Naperville by staging the home. Although still a relatively new phenomenon, home staging is proving to be a valuable marketing tool when it comes to selling a home. By [...]