Staging a ParkView resale: before and after

Posted 11/20/2009 by Joseph Askins

Several agents in recent weeks have told us that proper staging is vital to selling a home in this market. Several weeks ago, Joe Zekas and Prudential Rubloff agent Francesca Rose shot video of a resale at ParkView Condominiums, 505 N McClurg Ct, prior to its being staged. The transformation, as you can see in the "before" video above and the "after" video below, is striking: A relatively unappealing unit has become comfortable and inviting.

In the "after" video, Kim Baker and Karen Fike of Chicago Home Staging talk about the importance of color and the paradox of how adding furnishings can make an empty space feel larger.