New Home Notebook

Ryland Homes works together with Brook Furniture Rental to furnish some of Ryland’s Gilberts Town Center models to enable home buyers to visualize ways in which the flexible and open floor plans can suit their lifestyle. The cost of owning a new home at Gilberts Town Center compares favorably with the cost of renting a similar home.

Located in the Village of Gilberts, in Kane County,one of the fastest-growing communities in the Chicagoland area. The area offers easy access to I-90, the Metra and the Randall Road shopping centers, and affordable new home developments from national builders, including Ryland Homes.

Brook’s Amanda Eirich and Ryland’s Mary Griffin are our tour guides in the sponsored video

In an attempt to attract buyers in today’s challenging marketplace, the owners of 2000 Parkview Dr in South Holland decided to hire the services of Margaret Gehr from Chicagoland Home Staging to make the home more appealing from the nearly bare rooms of their large 4 bedroom, 4 bath home.

Gehr formulated a plan to use the remaining furniture in the home, and work together with Brook Furniture Rental‘s Amanda Eirich in adding furniture and accessories.

Stacie McGlone, the listing agent from RE/MAX All Properties, is confident that having the home professionally staged gives buyers a better feel for its potential.  The home is listed for sale for $329,900.

Chicago’s Loop is a feast of landmarks. Some standing as they always have, others reincarnated. The Randolph Tower City Apartments is probably better known as the former Steuben Club Building. Its near-riotous terra cotta ornamentation stands out. But from the inside the building’s lobby is another wow.

Take the video tour of some one and two bedroom units with Kim Ashley of Brook Furniture Rental and Liz Pietka of Randolph Tower. Brook offers a Ready to Rent program at Randolph Tower, providing renters furnished units with different selections.

Check out the lobby’s bold colors, retro private club details and arresting shapes in the tour’s intro.

The real estate axiom says location is everything. But when making the sale, presentation is all. Model homes, model condos or apartment guest suites need staging – furniture and décor to illustrate the possibilities. Subject of the above video in Chicago’s South Loop, the new Lofts at Roosevelt Collection is an example of targeted, budgeted and quick home staging.

Take the tour with home staging experts Kim Ashley of Brook Furniture Rental and The Home Stage Chicago‘s Steffanie Danby as they explain their craft.

Brook Furniture Rental, and Naperville-based Simply Staging, recently worked with Ryan Hill real estate agent Tonia DeWaele and builder Frank Miulli to transform a newly-built luxury home at 3 Baker Ln in Naperville by staging the home.

Although still a relatively new phenomenon, home staging is proving to be a valuable marketing tool when it comes to selling a home. By accentuating the available space, not to mention creating a decidedly homier atmosphere, realtors who use stagers maintain that it can have a dramatic impact on the market time for a home, with staged homes selling months faster in some instances. In today’s highly competitive housing market, any edge a seller can gain over the competition should be viewed as a major plus.

We took some before and after shots of the home, as well as stopping to chat with Tonia and Frank in its bright, open family room. As you’ll see in the video, an initially skeptical Frank finds himself pleasantly surprised by the results.